LAVAZZA - ITALY'S FAVOURITE COFFEE
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With over a century of history behind them, the success of Italian coffee masters Lavazza, is the result of their innovative founder Luigi Lavazza, who in 1895 acquired a small grocery store in the heart of old Turin.
Luigi, with his intuitive & pioneering spirit, first invented the concept of the coffee blend, the art of mixing coffee of different origins to create wonderful tasting coffee products.
Today, Lavazza is the leader when it comes to quality and is the symbol of Italian espresso representing the Italian identity worldwide.
For Lavazza, quality is not 'controlled' but 'developed' through their stringent selection of only the best coffee beans, innovative roasting techniques, assembling the right blends of ingredients and packaging in a way that stores in the quality for unique freshness.
The cycle of checks to ensure that quality standards remain the same at each stage of the production chain starts with the purchase of raw materials and the testing of coffee by specialised technicians, through to packaging and distribution.
